Phillip Morris Creates Smokeless Electronic Cigarette
Phillip Morris International which makes Marlboro has just
released a new smokeless cigarette called IQOS. Called a hybrid between
traditional and electronic cigarettes, the IQOS uses real tobacco, but does not
burn it to create the flavor. In this manner, there is no smoke or tar created
by the cigarette.
The IQOS offers smokers an alternative to traditional
tobacco cigarettes because the product itself offers real tobacco taste without
the harm. While many smokers have switched to safer electronic cigarettes, many
find that the e-cigs do not accurately recreate the taste of tobacco. The IQOS
uses real tobacco, but does not burn it which would release the carcinogens
inside.
The device looks like a modern vaporizer pen, but it
functions in a different way. Instead of using e-liquids that are laced with
nicotine, it uses real tobacco that is heated, but not burned. The tobacco is
encased in a miniature cigarette called “HeatSticks” and inserted into the
IQOS. The device is then heated to around 350 degrees which is far lower than
the 800 degrees normally used to burn the tobacco.
The device is the result of over a decade of research and
development with a $2 billion price tag in terms of investments. With the
decline of tobacco use over the years, Phillip Morris is hoping that the IQOS
really takes off because of its new approach. However, while many people use
e-cigs because they have proven to be safer, there is currently no evidence to
suggest that the “HeatStick” approach offers less of a danger than actually
smoking tobacco.
Therefore, the IQOS currently carries the same warning of
traditional cigarettes until proven otherwise. Starting kits for the product
start at around $87 while a 20 pack of HeatSticks is about $6. Currently,
Phillip Morris is distributing the product in test markets, but if successful
the company plans on building a large facility capable of producing around 30
billion HeatSticks annually.
Most popular electronic cigarettes online stores on the market are #GypsyVapes and #YourVaporizerSore.
Happy Vaping!
