Phillip Morris Creates Smokeless Electronic Cigarette

Phillip Morris International which makes Marlboro has just released a new smokeless cigarette called IQOS. Called a hybrid between traditional and electronic cigarettes, the IQOS uses real tobacco, but does not burn it to create the flavor. In this manner, there is no smoke or tar created by the cigarette.

The IQOS offers smokers an alternative to traditional tobacco cigarettes because the product itself offers real tobacco taste without the harm. While many smokers have switched to safer electronic cigarettes, many find that the e-cigs do not accurately recreate the taste of tobacco. The IQOS uses real tobacco, but does not burn it which would release the carcinogens inside.

The device looks like a modern vaporizer pen, but it functions in a different way. Instead of using e-liquids that are laced with nicotine, it uses real tobacco that is heated, but not burned. The tobacco is encased in a miniature cigarette called “HeatSticks” and inserted into the IQOS. The device is then heated to around 350 degrees which is far lower than the 800 degrees normally used to burn the tobacco.

The device is the result of over a decade of research and development with a $2 billion price tag in terms of investments. With the decline of tobacco use over the years, Phillip Morris is hoping that the IQOS really takes off because of its new approach. However, while many people use e-cigs because they have proven to be safer, there is currently no evidence to suggest that the “HeatStick” approach offers less of a danger than actually smoking tobacco.

Therefore, the IQOS currently carries the same warning of traditional cigarettes until proven otherwise. Starting kits for the product start at around $87 while a 20 pack of HeatSticks is about $6. Currently, Phillip Morris is distributing the product in test markets, but if successful the company plans on building a large facility capable of producing around 30 billion HeatSticks annually.

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Happy Vaping! 

BudTouch VapePen E Liquid Vaporize Set

BudTouch VapePen E Liquid Vaporize Set

When it comes to versatility, there are few vaporizers that equal the BudTouch VapePen Slim, a vaporizer that can take standard e-liquids or Cbd infused hemp that is based on cannabis cartridges. The 510 version will also accept all cartridges and attachments from the O pen as well. This certainly makes the BudTouch one that is highly adaptable so that you can fit it to your needs.

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Green Smoke becomes Altria’s property after a deal for $110 Million

Green Smoke becomes Altria’s property after a deal for $110 Million

The Big Tobacco giant Altria has set its mind on the Florida-based e-cig company Green Smoke. The purchase will mark another milestone for the expansion of the Big Tobacco companies into the e-cig industry.

Altria decided to enter the market, after Lorillard successfully purchased blu eCigs in 2012, and SkyCig in 2013. Green Smoke is currently the leading cig-a-like cigarette, and the purchase was estimated around $110 million.

Altria, even though the US most dominant tobacco company, has demonstrated slow progress into the e-cig market. It appears that they were more focused on creating their own e-cigarette, MarkTen, which was launched in August last year. MarkTen, however, proved to be more of a “disposable brand” and hasn’t made great impact on the e-cig industry.

The deal is a sensible investment for Altria, who made more than $24.5 billion in revenues last year, and a pretty sweet deal for the Green Smoke company, as well.

A short overview of the leading Big Tobacco giants, entering the e-cig business:

RJ Reynolds decided to manufacture their own e-cigarette, and Vuse entered the market as a technologically-advanced product with microprocessor that ensures consistent vapor production and nicotine delivery. However, the device is available only in the Denver area and currently RJ are selling only two starter kits.

Lorillard was the first to enter the e-cig market in 2012 with the purchase of the blu eCig. They seemed pretty eager to get involved and seemingly prefer to build onto already established and successful business products, such as SkyCig.

British American tobacco launched Vype, their own e-cig, in September 2013. Vype is equipped with UK-made liquid which is a guarantee for top quality, and its cigarette-like-appearance targets it mainly to smokers, who are just making the switch.

Finally, Imperial tobacco, who haven’t entered the e-cig market yet, plan to do it in the following year. They have already purchased intellectual property from Chinese e-cig company Dragonite and are working on their product.

                                                                                                                                                                                                     

Article by Gypsy Vapes 

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